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By TLex Second ad. from IWC's latest advertising campaign featuring the Aquatimer CHRONO Edition GALAPAGOS . . .
Engineered for men who find friends even on desert islands.
In the middle of the Pacific Ocean, about 1,000 kilometres from the South American mainland, lies the Galapagos archipelago. Charles Darwin’s theory of evolution was decisively inspired by the incredible biodiversity of fauna found only here. But today, the paradise Darwin discovered during his expedition in 1835 is seriously under threat. Not least from human beings and disregard for Nature. Working jointly with a strong partner in IWC, the Charles Darwin Foundation is committed to protecting the highly sensitive ecological system found on the Galapagos Islands.
A significant portion of the proceeds from sales of the Aquatimer Chronograph Edition Galapagos Islands helps the Foundation in its work. Which means that the owner of an Aquatimer Chronograph Edition Galapagos Islands gives a twofold demonstration of his progression to the next highest level on the evolutionary scale: through (a) his excellent taste and (b) his awareness of the really important things in life.
Labels: PICTORIALS
By TLex IWC have launched a new advertising campaign in which its timepieces are rooted into a series of evocative images that bring them and their stories to life. Among the series that centers around a cinema spot and Swiss TV commercial are these two Aquatimer Chrono ads for the Jacques-Yves COUSTEAU and GALAPAGOS Editions complete with tongue-in-cheek slogans . . .
Engineered for men who get to the bottom of things . . .
Plenty of people love diving. And no one loved it more than Jacques-Yves Cousteau. As demonstrated by the documentaries he made that brought the beauty of the underwater world to living rooms the world over. Always with one goal in mind: to preserve the oceans. In his name, and with his legacy even in its diving equipment, the Cousteau Society has stood for these goals from 1974 until this day. And, since 2003, with IWC as a strong partner.
The two organisations put their skill and potential to work jointly. Ultimately, they are bound by a great tradition and represent the same basic values, such as the principle of sustainability. A glance at the Aquatimer Chronograph Edition Jacques-Yves Cousteau not only tells you the time. But also that it’s never too late to do something for the oceans.
Labels: PICTORIALS
By TLex Exclusive images of the RALF TECH WRX 'A' Hybrid in action with the French NAVY Frogmen of 'Commando Hubert' . . .
Labels: PICTORIALS
By TLex After witnessing Liam Neesan’s electrifying performance in the 2008 action thriller, 'TAKEN', I have to admit I was quite looking forward to watching his latest thriller, 'UNKNOWN'. Last night I finally got to watch it. Just 12 minutes or so into the movie, I caught sight of the lead played by LN, reach for his Rolex DEEP SEA from his hospital bedside . . .
There was a nice close-up of the caseback as LN lay in bed recollecting the moment when his fake (as later discovered) on screen wife played by January Jones had gifted him the watch.
LN 'She gave it to me as a gift, in Paris, for our honeymoon . . .'
LN 'It’s beautiful, just beautiful!'
JJ 'I'm glad you like it . . .
I was further surprised by a second scene that followed, where in an attempt to win her favor LN offered his DS to the beautiful Diane Kruger, who in her supporting role as a Bosnian illegal immigrant and Berlin Taxi driver had kindly fished poor ol’ LN out of the back of her sinking taxi, after it had ploughed off a bridge.
LN 'I want you to have this . . .'
DK 'What if I don't want it?'
LN 'It’s worth about 5'000euro. Feel the weight of it! Go on it's the real thing . . .'
DK then accepts the watch and slaps it on her wrist, but not before waving it LN's face . . .
The following DS scene showed the lovely DK wearing the watch as she sat and discussed her finances or lack of with LN . . .
LN 'Sell the watch, you'll get more than you need . . .'
DK 'I plan to . . .'
Much later on in the movie LN hands DK a wodge of cash, causing her to have a change of heart about flogging LN’s Deep Sea. She hands it back to him . . . good girl!
DK 'It’s too heavy for me . . .'
The DS sits on the table for moment as LN fumbles for DK's hand . . .
LN finally slaps the DEEP SEA back on his wrist . . . THE END
Labels: ARTICLES, PICTORIALS
By TLex What would it be like if your better half shared your passion for obsession with dive watches; there'd be no need to hide all those packages from the FEDEX man; you could sit and wait for him together. There'd be no reason to justify your latest acquisitions; you could compare each others! You could even do cutesy-type couple-y things, like logging on to OceanicTime together and going shopping for his and hers dive watches. But what kind of couple would you be? Happy Valentines Day, folks!
DEEPLY in LOVE ROLEX Sea-Dweller DEEP SEA + NEW Submariner
CONNOISSEURS JeanRichard Aquascope + Aquascope Lady Night
ORANGE LOVERS DOXA SUB 400T + SUB 200T Coralline
SOPHISTICATED JLC MC Diving SEALs Alarm + Diving Lady Ceramique
Labels: PICTORIALS