SEA GOD (new brand)

By TLex I'm really not sure what to make of this new brand from . . . Italy? Really?! On paper the watches have some fairly reasonable specs. A 46mm AISI 316L Stainless Steel case with a water-resistance of 300m housing an ETA caliber 2824-2 mechanical with automatic winding, a domed AR coated sapphire crystal, black enamel dial with applied luminescent indexes with blue hue and a custom adjustable rubber divers strap.



But then there's all this unnecessary text everywhere. We've got Superlative Design (not superlative chronometer), Original Sea God Design (not original gas escape valve), and Professional Diver Instruments (not divers instrument) plastered all over the dial. They've even used 'design' twice for sea-god's sake! Then there's the bezel system, which if I'm correct is a two part design. The outer, which is a fixed bezel with 12 titanium screws (wonder if they're real screws or faux) with wave design . . .



OK I've just answered my own question; anyone got a wave-head screw driver handy! The inner (that's inner not internal) part, which is a unidirectional bezel is in fact a ceramic disc with no apparent means for gripping it. Try setting that with a wet divers glove! I think it would be fairly safe to assume that the team who designed this watch probably have little dive experience if any at all. The case design itself is a generic Rolex-type design, nothing special even with all the embellishments.



However I’m not ashamed to admit that there are some design elements that I do quite like though. If you were to remove 90% of the text from the dial, you might be able to notice its applied circular white markers with blue lume à la DEEP SEA. They’re nice! I have no quibble with the handset either, apart from the silly triangle in the center of the hour hand’s arrow head. Then there's the 'Sea Doo' (oops I meant Sea God) engraved case side, again totally unnecessary, but kind of cool. Nothing wrong with the Maserati-type trident logo engraved caseback either, it seems securely bolted down by its 12 titanium screws.



With that said I’m still passing on the Sea God, which will no doubt be coming to a shopping mall near you, soon! PS I have no idea on pricing, sorry!